December, 2009
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“For every trend, there’s a countertrend worth considering,” writes Robyn Waters, author of The Trendmaster’s Guide.
This is true. We like hearing this, because we immediately think of trends we don’t like, and countertrends that we do like. We enjoy the notion of rebelling against the old in favor of the new.
We don’t like the trend of pollution, so [...]

I was going to post the next installment in the Great Commandments series today, but I read a story today that made me change my mind.
James Chartrand runs a respected web design and copywriting company called Men with Pens, in addition to maintaining the company blog, which has been named one of the Top 10 [...]

One of the biggest concepts in business and marketing these days is “free.” Free e-books, free newsletters, free samples, free trial memberships. But as the season of giving approaches, and people start scrambling for gift ideas, perhaps we can take a few moments to think about what “free” really means.
Gifts, after all, are supposed to [...]